InfoXchange -- Greater Boston Chapter Newsletter

March/April 2005             Volume 1, Issue 1
IN THIS ISSUE
Announcements

From the Board -
Embracing Change

CONTEST! PRIZES!

About Our Newsletter

Mentor's Corner

Who Are We?
From the Editor:
We would like to encourage anyone to submit articles to the new ICCA Greater Boston Chapter newsletter. If you know of anyone interested in free publicity, ask them to write an article of any size or topic pertinent to our organization for submission in the next issue of our newsletter. The good news is the smaller the article, the better, since long articles are hard to read on-line.

We are very open to ideas and suggestions regarding article topics in all sections of the newsletter, including:

Local or Chapter Announcements
Articles
Member-to-Member Spotlights
Member-to-Member News
Mentor's Corner
Submit ideas or articles to:
Kim Reddington
Director of Communications
kreddington@
deluxetechnologies.com
Next Deadline:
April 27, 2005 for the April/May Issue

Free Food!   Free Meeting!   Contest!

Welcome to the new ICCA Greater Boston Chapter Newsletter. This newsletter is in need of a catchy name!!! We could just call it Greater Boston Chapter Newsletter, but that would be just way to boring for us, don't you think? Computer Consultants can be very creative. Let's show the world what we are really made of!!

To get you all motivated, the Board of Directors has decided to hold a contest! The prize will be admission to one ICCA meeting for free food, free advice, and free networking.
  • What is the contest for? To receive catchy ideas of names for this newsletter
  • Who can submit? Anyone with a brain and a good idea
  • When is the deadline? The deadline for submissions is April 15
  • How do I submit an idea? Send ideas to kreddington@deluxetechnologies.com
  • How do I win? The winner will be the one with the catchiest phrase or name
  • What is the prize? One free admission to the ICCA GBC meeting of your choice for free food, free networking, and a free presentation. What more could you ask for? I know, don't answer that, just send in your submissions anyway!
The contest is open to members and non-members, so ask your friends if they are interested in trying out the group for free.

You may submit as many names as you wish!!

Name submissions should be sent to:
Kim Reddington
Director of Internal Communications of ICCA-GBC Chapter
kreddington@deluxetechnologies.com

Announcements

At our last meeting we had elections for our new annual board of directors. Some of the directors stayed on with the same title, some chose to try out a new position, and three new member joined the board. Check out the new BOD list at the end of the newsletter.

A great thank you goes out to all who ran!!

From the Board

Embracing Change

As we begin a new fiscal year, this organization faces some difficult challenges. Events beyond our control are reshaping computer consulting in the Greater Boston area. Fundamental changes have taken place and there are no signs that we'll ever return to the hot 90's.

Consider these points:

1) Outsourcing to offshore locations appears to be a long-term and irreversible trend.
2) The major computer suppliers (eg. IBM and HP) are increasingly in direct competition with our members.
3) The big consulting shops (eg. IBM, CSC, EDS) are taking over corporate IT operations and making buying decisions for them.
4) There are an increasing number of mid-sized service providers satisfying all the IT needs of small businesses.

Where does this leave you, the independent computer consultant, and how does the ICCA fit in? Our challenge is to adapt to the new landscape. We can't fight change. We need to embrace it. Understand it. Leverage it.

Your newly formed Board of Directors is committed to helping you traverse this new landscape and thrive as an independent small business. The ICCA must change and adapt to the new reality. Our National organization is re-visiting our bylaws to make us more responsive. Your local chapter is working on a mission statement and set of goals to better position us. We are considering significant changes to our monthly dinner meetings to make them more interesting and useful to our members.

Change is always unsettling and we don't claim to have all the answers. The ICCA Boston Chapter has a proud and vibrant history. We are financially strong with an energetic membership. The future can be better and brighter both for the organization and for your business.

We simply need to be willing to embrace change and use it to our advantage. We welcome your ideas and any help you care to offer.

Vin D'Amico,
Vice President of the ICCA-GBC Chapter

Damicon, LLC - http://www.damicon.com

About Our Newsletter


I would like to give everyone an introduction to our newsletter. I will be continually looking for articles and submissions to each of the sections of the newsletter and encourage members and non-members alike to contribute.

Contributing is a great way to get your name in print and help other members to learn what you are all about.

Currently the issue is scheduled to come out every other month. The deadline for the next issue will always be published in the preceding issue.

Here is a brief explanation of what I am proposing for each section. Any article idea that is entertaining and/or informative will be a great asset to the publication.

Sections and their description:
  • Local or Chapter Announcements - Any local news, events, conferences that might be useful to computer consultants, or any events or changes that are happening to the chapter.
  • Member-to-Member Spotlights -Anyone who would like to write an article about their own business to help other members to get to know you and learn how they might benefit from knowing about your services is welcome to submit an article. If you don't want to write the article, but would be interested in being interviewed by someone who would write the article for you, feel free to send in your request.
  • Member-to-Member News - Send in news of any late-breaking bids you've recently won, or major contracts you have signed. Make sure you mention the special things you did to get the contract, so that we may all learn from your skills. Also, if someone in the chapter helped you win a contract, make sure to thank them by submitting the news to the newsletter.
  • Mentor's Corner - Do you have a special tip or technique that you would like to share? It can be geared toward newbies or long-time consultants, since our readers are of both kinds. Help gain credibility to your business by having your name tied to an excellent tip!
Kim Reddington
Director of Internal Communications of ICCA-GBC Chapter
Deluxe Technologies - http://www.deluxetechnologies.com

Mentor's Corner

How To Obtain More Clients, Part 1: Referrals

Do you want more clients? In this issue, we examine the method consultants typically find the most valuable: Referrals. In upcoming issues, we'll cover additional ways.

The best source of new clients for most consultants is referrals. From whom, you may be thinking? There are many sources:

  • other consultants that do what you do
  • competitors
  • consultants in complementary fields
  • consultants in unrelated fields
  • current clients
  • former clients
  • prospective clients
  • former colleagues
  • organizations for which you volunteer
  • organizations you belong to
  • friends/relatives/acquaintances
You may be thinking: why would another consultant that does what I do refer a client to me? They may be too busy. The compensation level may be too low for them. The location or time frame may not be desirable for them.

Referring your clients to consultants in a complementary field is common (as an alternative to partnering or subcontracting). Web site designers and graphic artists frequently refer clients to each other.

What's the best way to encourage referrals. Give referrals. In December 2003, I received a phone call, "Norman, this is Chuck from Some Consulting, Inc. in Chicago. We're looking for a consultant with in-depth knowledge of the Health Level Seven Reference Information Model. Mike Henderson suggested you're that person." I had given Mike (a fellow consultant in my field) a referral in the spring of 2002 that resulted in a good contract for him. While Mike knew several other consultants with that expertise, I suspect he gave me the referral to repay the favor.

How else can you encourage referrals?
  • Ask for them If you've do a great job for your clients, it's likely they'll be happy to refer you. But it's your responsibility to let them know you'd like them to refer you!
  • Reward the person who referred you. A "Thank you" is mandatory and may be given in many forms. Some consultants pay referral fees. I paid a referral fee of several thousand dollars for a contract that a colleague obtained for me. Bob Martel of JMB Marketing has given Bose Wave Radios as gifts to people who have referred him to a new client. Of course, giving referrals to the person that referred you is one of the most powerful forms of "thank you".
If you seldom receive referrals, count up the number of referrals you have given in the last month. Think about how you can increase that number in the upcoming month. Don't get limited by thinking that referrals you give need to be to other consultants: they can be to people looking for jobs, retail business owners, manufacturers, etc. Don't get limited by thinking the referrals you give must be for jobs or consulting engagements; they can be for speaking, writing or other publicity opportunities as well.

Consider rethinking your referral strategy to increase your client base!

Do you have any additional suggestions related to referrals? Email them to NormanD@DaoustAssociates for consideration for inclusion in the next issue.

Norman Daoust
Past President of ICCA-GC Chapter
Daoust Associates - http://www.DaoustAssociates.com

Who are we?

Founded in 1976, the Independent Computer consultants Association (ICCA) is a national not-for-profit organization of independent computer consulting firms sharing the highest ethical and professional standards. The ICCA offers great services and benefits to its members including business and health insurance, marketing programs, a National Conference, standard form consulting and subcontracting contracts, and many discount programs. For additional information regarding the ICCA or to search the National Membership Directory, visit the national website http://www.icca.org or the Boston website http://www.icca-boston.org

Board Members

President - Vin D'Amico - president@icca-boston.org
Vice President - Mike Spanos - vicepresident@icca-boston.org
Treasurer - Michael Stiefel - treasurer@icca-boston.org
Secretary - Peter Dwyer - secreatary@icca-boston.org
Director of Programs - Gordon Corzine- programs@icca-boston.org
Director of Internal Communications - Kim Reddington - newsletter@icca-boston.org
Director of External Communications - Bob Goodearl - extcomms at icca-boston.org
Director of Membership - Jim Connell - membership@icca-boston.org
Past President - Norman Daoust - pastpresident@icca-boston.org

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Publisher: Greater Boston Chapter of the Independent Computer Consultants Association, www.icca-boston.org Copyright &#copy 2005, Greater Boston Chapter of the Independent Computer Consultants Association This newsletter may be distributed without charge as long as it's distributed in its entirety. Individual sections and portions may be distributed with permission.