InfoXchange
November/December 2005             Volume 1, Issue 5
IN THIS ISSUE
Announcements

From the Board

To Improve Your Selling, Use Your Rear-View Mirror

Who Are We?
From the Editor:
We would like to encourage anyone to submit articles to the new ICCA Greater Boston Chapter newsletter. If you know of anyone interested in free publicity, ask them to write an article of any size or topic pertinent to our organization for submission in the next issue of our newsletter. The good news is the smaller the article, the better, since long articles are hard to read on-line.

We are very open to ideas and suggestions regarding article topics in all sections of the newsletter, including:

Local or Chapter Announcements;
Articles;
Member-to-Member Spotlights;
Member-to-Member News;
Mentor's Corner.
Submit ideas or articles to:
Kim Reddington
Director of Communications
newsletter@
icca-boston.org
Next Deadline:
Dec 19, 2005 for the Jan/Feb Issue

Announcements

Our special meeting in September went over very well. We had a great turnout and attendees had the opportunity to attend the CMP Media trade show for free, as well as network with a few new people who attended the meeting. Hopefully, we'll see some of those new faces around again.

On another note: I just want to remind members that this is your newsletter, your opportunity to shine. We have been receiving some great articles from a handful of people. I just want to extend the invitation to anyone else who might be interested in getting their name out there. It only takes an hour or two to throw together something that could lead to a new referral or better yet, a new client.

Even if you are interested in writing, but have no idea what to write about, drop a note to
newsletter@icca-boston.org
. We would be happy to help you come up with great article ideas that will help promote your business, as well as teach our members something valuable.

From the Board

We're a Community!

The success of any membership-based organization largely depends on its ability to develop a community. There is nothing like sharing experiences with your peers.

At ICCA-Boston, we bring in professional speakers and provide plenty of best-practice information. You can learn new ideas or be refreshed on old ones by hearing and reading what these experts have to say.

Yet in the end, some of best guidance comes from the trenches; from people like you that have "been there, done that". Whether they met with wild success or miserable failure, there is much to absorb.

We'd like to do more around creating a lively computer consultants community. E-mail exchanges, discussion groups, expert panels, great debates and fist fights (well, maybe not fist fights) are some of the ways we can liven up the exchange of our experiences.

You are part of a valuable community. There are many among us who can help you. All you need to do is e-mail a request, attend a mentor session, go to a dinner event, give us a call, or write us a letter.

To get more value out of your ICCA membership, speak up!
Ask a question. Share an idea. Agree or disagree. The only wrong move is to sit there and say nothing.

I wish you continued success as we wrap up 2005!

Vin D'Amico
President of ICCA-GBC Chapter
Damicon, LLC - www.Damicon.com

To Improve Your Selling, Use Your Rear-View Mirror

by Vin Damico, Founder and President of DAMICON, LLC

There are many things you can do to improve your sales skills such as training, sales books, tapes, and team calling. But since you are often out there alone, one of the most important things you can do is reflect back and use prior experiences to improve the next sales call.

Self-assessment takes time and discipline. Just as you wouldn't dream of leaving the house without looking in the mirror, get into the habit of looking into your skill mirror after sales calls.

Here's a Rear-View Checklist

PREPARATION
  • Was I prepared with company and industry knowledge?
  • Were there any surprises? Why?
  • Did I set a specific objective/action step and agenda for the call before going in?
  • Did I know who would be there and why?
  • Were my materials appropriate? Professional?
  • Were the key decision maker(s) and/or influencer(s) present?
RELATING
  • Did I build rapport?
  • Did I connect with the prospect(s) in some way?
INTERACTIVE CLIENT DIALOGUE
  • Did I have questions prepared?
  • Did I ask all the important questions and get the answers I need?
  • What percentage of the time did I talk? Listen?
CLIENT NEEDS
  • Did I get an understanding of the prospect's situation?
  • Did I ask questions to really understand the company's needs before offering a solution?
  • Did I also obtain an understanding of the prospect's personal goals
  • Did I ask drill-down questions to discover impact and implications?
SOLUTION
  • Did I tailor my offering to satisfy the prospect's needs?
  • Was I able to articulate the benefits of what I have to offer?
  • Was I able to show the value of my solution?
  • Did I demonstrate competence by offering suggestions and client stories?
RESOLVING OBJECTIONS
  • Did I uncover objections?
  • Did I show empathy and question to learn more before responding?
  • Did I check if I satisfied the objections?
ACTION STEPS
  • Did the discussion end on a clear next step? An advance not just a continuance?
  • Did I accomplish my objective(s)?
  • Do I understand the decision-making process and the key players?
SALES SKILLS
  • Did I project confidence?
  • Did my demeanor leave a positive impression?
  • Did I use acknowledgment and empathy?
  • Was I prepared for building rapport?
  • How effective were my questions? Did I drill down to go deeper and really understand?
  • Did I acknowledge and preface my questions with client benefits?
  • Did I listen for more than immediate needs?
  • What was the quality of my attention? Eye contact? Note taking?
  • Did I discuss my products/services/ideas from the prospect's point of view? Did I use the prospect's language?
  • Did I keep the contact interactive? Did I ask for feedback throughout the call?
FOLLOW-UP
  • What is my follow-up? When? Why?
  • Did I uncover problem areas that I can refer to a colleague?
Assess Yourself

Ask yourself the following as you go through the checklist:
  • What did I do well?
  • What could I have improved?
Set a game plan of what you will do to improve. Work on that one thing in the next call or project; continue to examine yourself in the rear-view mirror. When you master one area, go on to conquer your next area. The power of incremental growth is extraordinary - so take it one step at a time.
Vin D'Amico is Founder and President of DAMICON, LLC, your ADJUNCT CIO™. He is an expert in IT Disaster Response Planning, Network Security Management, and Freelance Technical Writing. DAMICON services firms throughout New England. He can be reached at vin@damicon.com or view his website at http://www.damicon.com/

Who are we?

Founded in 1976, the Independent Computer Consultants Association (ICCA) is a national not-for-profit organization of independent computer consulting firms sharing the highest ethical and professional standards.

The ICCA Greater Boston Chapter Mission Statement:
The Greater Boston Chapter of the ICCA supports and encourages the growth of individuals and small firms in the business of computer consulting through education, networking, advocacy, and the exchange of ideas and knowledge among peers.

The ICCA offers great services and benefits to its members including business and health insurance, marketing programs, a National Conference, standard form consulting and subcontracting contracts, and many discount programs. For additional information regarding the ICCA or to search the National Membership Directory, visit the national website http://www.icca.org or the Greater Boston Chapter website http://www.icca-boston.org

Board Members

President - Vin D'Amico - president@icca-boston.org
Vice President and PR Contact - Mike Spanos - vicepresident@icca-boston.org
Treasurer - Michael Stiefel - treasurer@icca-boston.org
Secretary - Peter Dwyer - secretary@icca-boston.org
Director of Programs - Gordon Corzine- programs@icca-boston.org
Director of Internal Communications - Kim Reddington - newsletter@icca-boston.org
Director of External Communications - Bob Goodearl - extcomms at icca-boston.org
Director of Membership - Jim Connell - membership@icca-boston.org
Past President - Norman Daoust - pastpresident@icca-boston.org

Legal Stuff

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Publisher: Greater Boston Chapter of the Independent Computer Consultants Association, http://www.icca-boston.org Copyright 2005, Greater Boston Chapter of the Independent Computer Consultants Association This newsletter may be distributed without charge as long as it's distributed in its entirety. Individual sections and portions may be distributed with permission.